Agence Régionale de Développement Paris Île-de-France

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Our organisation

President: Jean-Claude SEYS
Chief Executive Officer : Denis TERSEN
Chief Executive Officer in special mission: Régis BAUDOIN

Enterprise Division

Chief Operating Officer: Vincent DURIEUX
Responsible for meeting company location and job creation targets over the next 3 years. This division comprises 3 units:

An "International Investment Business Developpement Unit" to manage complex company location projects and to implement, in conjunction with the economic development partners (departmental authorities, chambers of commerce, competitiveness clusters, etc.) the regional marketing and international promotion strategy for each of the major sectors. This includes identifying market segments and target countries, and devising and managing promotional campaigns.
An "Inward Investment Unit" to provide businesses in the set-up phase with the necessary practical services (location search, liaison with specialist suppliers, market information), that can be mobilised immediately. By 2010 this unit aims to provide services to 150 international businesses seeking to locate to Paris Region each year. This represents 5,000 jobs over 3 years (respectively 92 and 3,300 in 2006).
An "Regional Regeneration projects Unit" to help businesses and the local areas cope with economic change. Introduced by PREDA at the end of 2004, this activity has gradually expanded.

Strategic Division for Sustainable Regional Development

Director: Vincent GOLLAIN

tasked with promoting the host areas and helping them to adapt their offer to beat off international competition. This division comprises 3 units:

A "Sustainable Development Unit" whose role is to make sustainable development a component of the regional economic offer. It will support the regional departments in tailoring their economic offer to fulfil sustainable development criteria.
An "Economic and Regional information Unit" which will gather and provide information that is directly relevant to the Division's activities, and those of PREDA and its partners. One of its key remits will be to monitor the strategies of rival regions and Paris Region's comparative competitiveness on the global market.
A "Regional Promotion Unit" which will gather information from businesses and host areas to help clarify, promote and adapt the regional and local offer in the medium term.

Strategic Marketing and Communication Division

Director: Frédérique de BAST

Tasked with developing the region's policy to promote its international economic image. This unit will be in charge of PREDA's corporate communications and develop marketing campaigns to promote the region's image, raise the profile of its business sectors and highlight its assets. These marketing activities will reinforce the sales drive.

Meeting and Exhibition Industry Division

Director : Jean-Luc MARGOT-DUCLOT

This department acts as an interface between the business community and the authorities and carries out specific actions (e.g. international promotion, support for the launch of new events), to help the sector face the challenges of international competition.

Administration

General Secretary: Murielle TOUITOU

update January 11, 2010

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