Why have a new organisation? Salient facts

The new Means and Objectives Contract (2012 - 2014) curbs the Agency's activities to better serve the ambitions stated in the Economic Development and Innovation Strategy devised by the Regional Council:

• The Agency will continue working side by side with foreign companies looking to approach the Paris Region or wishing to develop their business there once established.
• The Agency is also committed to support SMEs/SMIs within the framework of Paris Region Entreprises, a services platform it shares with other agencies relating to the Regional Council, and to contribute to their international growth.
• The Agency will include its objective of fostering the ecological transition of the Paris Region's economy into all of its missions, making it part of every company's development.
• The Agency will develop its offices and its presence abroad in order to extend international growth.
  
  

How the responsibilities are organised

Jean-Claude Detilleux Chairman of the Board of Directors

Sabine Enjalbert  General Manager

Vincent Durieux Deputy Managing Director	Damien Romanet Deputy Managing Director

The structure is broken down into eight operational units, an international network, and the General Secretariat:

	The "Businesses and Entrepreneur Attractiveness" division determines and implements a plan for the sector-related prospection of investment projects from foreign companies Division Manager : Laurence CURTI
	The "Settlement and Business Services" division provides support for international settlement projects by offering support services to businesses Division Manager : Fabienne MONIS
	The "Business Development" division is in charge of Paris Region Entreprises on behalf of the agency, especially through helping Paris Region SMEs in their international development, and continues performing assignments concerned with restructuring Division Manager : Anne FAHY
	The "Ecological Transition and International Innovation" division is focused on cross-functional issues surrounding ecological transition, and on supporting any momentum towards innovation within the Paris Region. It fosters innovation-related dialogue and technological connections between the Paris Region and its foreign partners  Division Manager : Hélène TINTI
	The "Strategic Marketing and Communication" department is in charge of the international economic image policy, and of defining and positioning avenues of communication. It also designs all of the communication tools and operations Director : Frédérique de BAST
	The "Information and Strategic Watch" division collects and produces all of the information that is directly useful to the activities of the Agency and of its partners   Division Manager : Florence HUMBERT
	The "Business Meetings and Events" department is in charge of monitoring the available offer in its field within the Paris Region, as well as designing and implementing a collective international promotional programme for business tradeshows in the Paris Region: Paris Region Trade Shows Director : Jean-Luc MARGOT-DUCLOT / Deputy Director : Isaac BEHMARAS
	The "Major Projects and Regional Attractiveness" department contributes in implementing the new attractiveness policy called for in the SRDEI (Regional Strategy for Economic Development and Innovation), and is involved in approaches to reinforce the international profile of major projects in the Region, as well as monitoring competing strategies conducted by other major cities in Europe and worldwide   Director : Vincent GOLLAIN / Deputy Director : Marc KNOLL
	The General Secretariat performs all duties relating to accounting, cost control, human resources management, IT and general resources. It is also responsible for the means sharing and agencies alliance aspect called for by the Region within the framework of "Paris Region Entreprises".  General Secretary : Murielle TOUITOU

Founded in 2001 on the initiative of the Regional Council, the Paris Region Economic Development Agency (PREDA) is working hard at playing a part over the long term in the sustained growth of the Paris Region.

Within that perspective, the Agency's missions are as follows:

• To promote the international influence of the Paris Region
• To attract foreign companies that will create jobs in the Paris Region and to help them get established
• To foster the development of Paris Region SMEs, by especially supporting their internationalisation and their ecological transition, within the framework of the Paris Region Entreprises initiative