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Part of PREDA's mandate is to plan and implement a partnership programme to promote international trade shows in the region: Paris Region Trade Shows (PRTS).
The trade show sector is a key economic activity for Paris Region providing more than 50,000 full-time jobs.
The main strategic objectives of the campaign are on the one hand to improve the image of Paris Region trade shows as both a source of business and a business destination, and on the other hand to promote and develop the Region's ranking as a an international trade show venue and therefore increase the number of international visitors.
In 2006, PREDA designed and produced an extensive promotional toolkit and set up an international communications campaign in six countries: Germany, Italy, Netherlands, Japan, China and Russia.
In 2007, initiatives included:
After two intensive years, the Paris Region Trade Shows campaign is achieving excellent results:
In 2008, an extensive partnership with the regional tourist board further develop this initiative which, apart from the private-sector operators participating directly, brings together the Paris Chamber of Commerce & Industry, the trade show association Foires, Salons & Congrès de France and the Office de Tourisme et des Congrès de Paris (Paris conference and tourist information service).
Every year in Paris Region, 400 trade fairs and exhibitions welcome 9 million visitors and almost 100,000 exhibiting companies. As all activity sectors are represented, you are sure to find an event that will put you in touch with the maximum number of customers or suppliers.
The portal parisregion-tradeshow.com will guide you through this vast world of possibilities.
update April 16, 2008