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The May 11, 2012
The creation of Jura’s new French subsidiary will boost the brand’s growth in France.
The new subsidiary's strategic direction will focus on both developing Jura coffee machines in France and on reinforcing its customer service.
The café-hotel and restaurant sector will also play an important role in the subsidiary's establishment through the development of a new professional range within the year.
Philippe Landemaine, who used to helm French distribution network Bean to Cup, is appointed Managing Director of Jura France.
It is expected that about thirty jobs will be created.
The project caught PREDA's attention during a prospection assignment at the IFA BERLIN tradeshow. The Agency provided support for the location study, which sought the best way of serving French consumer basins.
update May 16, 2012