Belgian company Good Display is a specialist in the toys and games sector, with ten years’ experience in merchandising, POS material placement and product demonstrations/events.
Good Display provides a team of pro-active, independent merchandisers who are highly versatile and able to respond rapidly. The merchandisers take care of the placement of POS material (railstrips, displays, banners, etc.), product displays, display facing, ordering merchandise where necessary, and tracking products.
Good Display's business has grown steadily, driven by client loyalty and ongoing collaborations, and as a result the company is looking to build a presence in the French market. Good Display chose Paris as the location for its French office, which will have the primary role of providing a local service for French customers who were previously served the Belgian operation. Good Display's current and future clients in France include CASTORAMA, Carrefour Market and Multicomm. The office's second goal will be to forge relationships with toy market operators the company is already working with in Belgium.
Good Display could create around 20 jobs over the next three years (administrative staff and multi-skilled merchandisers).
PREDA played a facilitating role with the various partners and suppliers involved, in particular with law firm SD Worx, which helped Good Display define its legal structure, and with state employment agency Pôle Emploi and temp agency ADIA to help recruit personnel. The Agency also assisted with identifying premises and with publicity.