The Chinese website is less content-rich than the French-language version but offers the same key functions nonetheless: a presentation of the services PREDA provides, attractive animations illustrating the geographic advantages of Paris Region, and a packed news section. Another key function gives access to temporary mini-sites providing ad-hoc information on the latest events and developments.

PREDA's new website reflects the agency's strategy of reaching out directly to its international audience and promises to be an effective local promotional resource, supporting local initiatives undertaken by the Shanghai office which opened two years ago. Ms Xing You, the manager of the Chinese office, represents PREDA locally, with responsibility for promoting Paris Region and canvassing new clients.

Click on an image to access the Chinese version of PREDA's website.