The objective of the campaign is to boost the Agency' exposure among social networks, to generate qualified discussions, interactions and traffic towards its website and, lastly, to promote the appeal of the Paris Region with such new targets as bloggers focusing on Business, Communication Marketing and Innovation.

A 52-minute teaser was put online on Friday January 27th and has already been watched over 67,000 times, making a genuine success of the launching of Paris Region Channel, a channel mainly focused on the Paris Region economy and a means to explore the business of recently established foreign companies, to find out about Paris Region SMEs busy conquering international markets, as well as discovering researchers, developers, experts and all of the players who are taking part in bringing dynamism to the regional economy.

Production: On the Prod- Actors: Arnaud Vabois & Stevie Prot