The quality of the people, first of all: the region offers an abundance of highly trained young men and women for all the professions. Then the quality of the connections: in the field of transport, of course, by both air and rail, but also in the telecommunications sector where the infrastructure is largely unrivalled anywhere in the world, especially for secure transactions. The quality of the environment: a complex of financial and banking services that's unequalled for the scope and competitiveness of its offer; a sophisticated legal framework providing optimum protection for business activities; world-class research centres, and an educational and cultural environment that's the envy of many other cities.
Then there's the quality of life: the cultural and historic treasures, or quite simply the beautiful sights one discovers almost anywhere when taking a stroll after a long business meeting; the busy squares, the majestic vistas which delight you during a coffee break or at the weekend. And the pleasure of feeling that the true artistic spirit still resides in all the many iconic locations - from Montmartre to Montparnasse, from Versailles to Auvers-sur-Oise - which make Paris and its surrounding region quite unique in terms of their cultural wealth and their human diversity.